No Safety Net. No Blueprint. Just a Woman Who Backed Herself and Won with Kathrine Farris

The Best You Interview Series – Interview #129

Welcome to The Best You Interview series where I’m joined by interesting people for interesting conversations about interesting things!

Women in tech is still an exception. Women in tech leadership roles are even more rare.

Kathrine left a stable banking career – as the sole income earner with a newborn – and built a tech business that clients stay with.

Seeing opportunity, aligning with your skills and circumstances, moving with the times, and taking a leap of faith. Have you ever thought about doing that? Kathrine did.

This is a masterclass in turning expertise into a business that genuinely serves people.

Perfect for: Coaches, consultants, and service-based business owners who want a marketing partner that actually thinks alongside them.

Your transformation: You will shift how you think about the difference between a vendor and a strategic partner, and gain an understanding of what it looks like when technology and human relationship combine.

Key takeaways:

  • Relationships outlast transactions. Clients who feel known – not just served – will stay, refer others, and grow alongside you
  • Your expertise is your filter for AI. If you can’t spot when it’s wrong, you’re not ready to trust its output
  • Context-trained AI projects outperform open chat every time. Stop starting from scratch
  • Done-for-you only works long term when it comes with strategic thinking
  • Chasing trends builds nothing. Mastering your craft builds everything.

What’s one thing in your business that you’ve been treating as a transaction that should actually be a relationship?

You can see more from Kathrine here: